OpenAI NewsArticle
How Itaú is building generative AI for its entire customer base
This is a case study in deploying foundation models past compliance scrutiny in a jurisdiction that matters. The governance platform angle is the real story: banking regulators are now comfortable enough with AI to let it touch customers at scale. For builders in regulated industries: this is proof the compliance gauntlet is passable. For OpenAI: another enterprise anchor tenant in a critical market.