This week
Suggest a nameObligation Marketing for AI Builders
The 7-Rung LadderThe 8-Type TaxonomyWrapper or WinnerThe Sample ColumnThe Signal
Updated through the day. Every headline links straight to the source. The two lines underneath are ours.
The usage-versus-trust gap is the story that matters more than any single benchmark this year. Builders shipping consumer AI features should treat skepticism as a design constraint, not a PR problem to spin away. For investors, this is a warning that engagement metrics can mask a fragile user relationship that churns the moment something goes wrong.
This is one of the few datasets with real enterprise usage numbers rather than survey guesses, 1,500 organizations and 17 million messages. The early-career usage intensity finding matters for anyone modeling how AI reshapes entry-level knowledge work, and the concentration among R&D-heavy public companies is a demand signal worth tracking for enterprise AI vendors.