DraftKings Uses A.I. To Target the Gamblers Likeliest to Lose
This is a live example of AI being deployed specifically to extract value from vulnerable users, and it's caught regulators' attention enough to make the Times. The mechanics are straightforward: predict who will lose and spend marketing dollars to pull them back in. For founders building in gambling, fintech, or consumer AI: expect scrutiny if your model optimizes for user extraction instead of user value. For investors: this is the kind of story that moves regulation from hypothetical to legislative priority.