TechCrunch AIArticle
IBM partners with OpenAI to bolster enterprise AI push
This is a distribution play, not a technology one. IBM's consulting arm reaching tens of thousands of trained staff means OpenAI gets a sales force it didn't have to build, and enterprises get a familiar systems integrator to blame when deployments go sideways. Watch whether this locks IBM clients into OpenAI's stack the way similar consulting partnerships have historically locked in incumbent vendors.