TechCrunch AIArticle
Google will now allow users to remove visible watermark from its AI generations
This quietly resolves a tension between user preference and provenance tracking: Google keeps its ability to detect AI content via invisible watermarking while giving up the visible deterrent to casual misuse. It signals that visible watermarks were more about optics than security, and invisible detection was always the real mechanism. Builders working on content provenance or synthetic media detection should note that invisible watermarking is now the load-bearing layer, not the visible one.